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31 Jan 2012 Press Release - Imparta named as finalist at 6th annual Stevie® Awards
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New white paper - 'The Sales Behaviours That Keep Companies Winning'
Fundamental buying behaviours don’t change in a recessionary environment. It’s just that the bar is lifted. Customers still need to believe that there is a genuine business problem to be solved – the problems just have to be bigger and more clearly defined to justify action. They’ll still look for ROI – but over a much shorter period. They’ll still pick the best value solution – it’s just that their criteria for what constitutes value will change.
This white paper offers a reminder of the behaviours that underpin good selling, with some insights into how to apply those behaviours in a recessionary context. But this is no gimmick; the same skills that will help your top line survive the storms of 2009 and 2010 will also help you outsell your competition when the economic sun shines again.
This white paper offers a reminder of the behaviours that underpin good selling, with some insights into how to apply those behaviours in a recessionary context
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