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Imparta adds new division Xmonic

Imparta, now one of the UK’s largest companies offering sales and marketing effectiveness services to major organisations, has added a new division by acquiring the assets of "Xmonic", a specialist in key account management, for an undisclosed amount.

Imparta’s growth has averaged 63% per year for the past 4 years, with turnover reaching £4.2m in 2005 and further growth expected into 2006. Imparta’s success in driving quantifiable performance improvements across an organisation has been built on its expertise in blending traditional training methods with advanced technology-based training and reinforcement components. These include e-learning, simulations, skills assessment; application tools and performance/ROI measurement.

The acquisition of Xmonic brings specialist expertise in key account management, along with a software platform called RM3. RM3, designed to support best processes in key account management, was created as a result of experienced sales practitioners recognising account teams’ need for a collaborative environment in which to develop strategy, implement plans, and manage the profitability of specific accounts.

Imparta’s CEO Richard Barkey explained: ‘We’re delighted to be deepening our expertise in this area. Imparta’s aim is to become the global supplier of choice in sales and marketing effectiveness and expanding the support we can offer clients in driving their revenue and profit performance is a key component of this strategy”.

Xmonic principals Keith Francis and Tom Harris now join the Imparta team, adding their extensive expertise and experience to Imparta’s existing strengths in sales, marketing and leadership.