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New Event Series - 'Aligning critical activities - a route to superior performance'
As we enter a year when the business environment looks set to become tougher, we’re celebrating our 10th year by running a series of focused events for executives who share our aims to help their staff achieve their potential and their company to grow its sales and profits.
Major companies are invited to join Imparta to assess how to build competitive advantage through better alignment of critical activities and functions in their company.
Session 1: ‘Aligning Marketing to Customer Insights’
8th February, West One, Portland Place, London
We’ll start where the focus of any company should be – on the customer. Gaining deep insights about customers is the pivotal skill which builds company fortunes. ‘Customer insight’ is a widely-used term, but few marketing teams find it easy to extract genuine insights from a mass of information – and then craft and build them into differentiated propositions.
After attending the ‘Aligning Marketing to Customer Insights’ session, attendees will:
- Be able to compare/contrast their company’s insight capability and approach with that of major companies that excel in their insight-driven marketing
- Have some tools and techniques to test if their company is generating real customer insights vs. data findings
- Be able to network with executives from other companies
- Have time to put any of thier own challenges to Imparta consultants
- Be updated on information from commentators and researchers in the ‘Insight’ area
Future sessions in our ‘Aligning Critical Activities’ series of meetings, which will include:
- ‘Aligning Sales and Marketing Around the Customer’s Buying Cycle’
- ‘Maximising Value Through Better Alignment with Suppliers’
- ‘Aligning Team Activities Through More Efficient Decision Making’
Further details for these sessions will be published on our events page as soon as they come available.
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