Approach

About Imparta

Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.

Expert Coaching

Reinforce learning at work through expert coaching.

Global Sales Study

Is your sales force world class? How do your salespeople compare to other companies in your segment?

Why Imparta

When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.

High Impact Workshops

High impact workshops linked to real business issues.

Online Tutorials

Online tutorials accelerate learning and save workshop time for applying knowledge. See demo at:
i-coach.com

Assessment/Needs Analysis

Imparta's diagnostic products and services can help you understand, clarify and quantify the issues faced by your sales, marketing and service functions, and the likely cost/benefit trade-off in resolving them.

Our online quizzes create a profile of how well your people understand the best practice principles underlying their role. The tests use mini case-studies rather than definitional questions, so that they are independent of any specific terminology.
Our capability assessments, on the other hand, help you understand what behaviours your staff are actually employing in the workplace. Using an online assessment tool or direct observation by your managers or our expert coaches, we assess them against a formal competency framework that provides very specific insights into where the opportunities for improvement lie - and the impact they are likely to have.
We also provide consulting and training needs analysis (often involving structured interviews and field visits) to consider a wider set of issues and provide further input to the tailoring process. A needs analysis does not need to be a huge investment - we work with you to match its depth and complexity to the scale of the problems and opportunities being considered, and use your own resources where appropriate.

Our experts have decades of experience working with leading business developers and account teams around the world to assess their strengths and weaknesses. Losing customers, slipping revenues or shrinking margins are often the symptoms of a bigger problem that our professionals can work to identify and create a solution that cures the problem rather than just putting a band-aid on the symptoms.

We also practise what we preach – our salespeople are trained to help you understand your needs and then map what we can do on to them, rather than pushing a particular approach. So take advantage - contact us to start analysing where and how you can improve your sales, marketing and/or service performance.