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Global Sales Study

Is your sales force world class? How do your salespeople compare to other companies in your segment?

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Global Sales Competency Study

Competency Frameworks

In business, it is important to understand how people are performing within your company and to ensure that people are being rewarded and developed across the organisation. Different people have different skills and varying levels of ability at performing them, and it is essential to have objective, evidence-based criteria for evaluating them and developing individuals in a meaningful way.

Many organisations find it helpful to create a competency framework that captures the particular skills and behaviours that are required for each role. Such a framework needs to define what best practice looks like and at the same time reflect that individuals will demonstrate varying degrees of performance.

A competency framework is a powerful tool to identify and work on the areas that will produce the best results. For managers and coaches it provides a roadmap for success and it makes it easy to see where there are strengths and development areas both within individuals and within the wider team. It is also useful for identifying any regional differences in performance. Once development needs have been identified, targeted training and individual coaching programs can be developed to fill any gaps and raise performance in critical areas.

Extract from a Competency Model (For a staff set in Corporate Sales)

Competency Model extract
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