Marketing Overview

Today's business environment is both challenging and exciting for marketing professionals.

As companies fight to outperform each other by better anticipating and satisfying market needs, sales, customer service and marketing departments are working together more tightly in order to get closer to the customer.

This movement has changed the way that marketing professionals work and what they are measured on. It's no longer just about executing campaigns and measuring results. Instead, marketing departments are now engaged in 'joined up' marketing - making sure that their business strategy and planning is sound, and that campaigns move through to execution with no disconnects in the marketing chain. In other words, it's now critical that Marketing Leaders, Marketing Managers and Marketing Executives now work as a coherent team.

This new approach also implies better collaboration across inter-departmental functions. More people must understand marketing fundamentals to help them 'think customer' in their own actions. Traditional marketing skills such as developing insights about customer needs, thinking creatively, and building the company's brand reputation have a proven value in the marketplace, and they are now seen as disciplines that must be understood and practised by everyone.

Imparta's experiential approach to blended learning ensures that we link practical marketing to the real business issues and challenges that marketers face in their own company, as well as bringing in best practice and cross-industry examples to stimulate new ideas.

Learning Areas Covered by Imparta: Marketing

Imparta works with marketing organisations to enhance performance through all levels of seniority. We help people improve specific marketing competencies by practising them in the context of the business challenges that they face in their daily working life.

We help small specialist marketing teams deepen their skills by working with our highly skilled faculty. In addition, we also help companies to make big gains in performance by simply bringing together their marketing teams to develop a common understanding of their marketing goals, and to exchange ideas and agree on implementing new processes that will bring about faster and better solutions – whilst at the time avoiding a 'tick-box' mentality.

Although many marketers will already have advanced competencies, as the fundamental role of marketing changes their core responsibilities are expanding to encompass a broader set of business skills. As such, Imparta helps marketers to build their credibility so that they can influence the processes and the behaviours of the wider organization, and help others to deliver on brand promises and improve the customer experience.

Below is an indication of the core areas in which we offer marketing training. As we offer custom and tailored solutions, we can adapt, merge or design courses from scratch to meet your specific needs.

The majority of our courses can be delivered virtually as well as face-to-face, and we also offer clients a Train-the-Trainer option, enabling them to bring training in-house if they so wish.

Learning Area

Introduction to Marketing

Integrated Communications

Presentation Skills

Customer and Market Insight

Product Management

Structured Thinking Around Complex Issues

High Performing Teams

Marketing Strategy and Planning*

Brand Strategy and Development*

Aligning Sales and Marketing

Delivering Business Results