About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Real customer insight
Does this drive your marketing?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Marketing Roles
Imparta works with marketing organisations to enhance performance through all levels of seniority. We help people improve specific marketing competencies by practising them in the context of the business challenges that they face in their daily working life.
We help small specialist marketing teams deepen their skills by working with our highly skilled faculty. In addition, we also help companies to make big gains in performance by simply bringing together their marketing teams to develop a common understanding of their marketing goals, and to exchange ideas and agree on implementing new processes that will bring about faster and better solutions – whilst at the time avoiding a 'tick-box' mentality.
Although many marketers will already have advanced competencies, as the fundamental role of marketing changes their core responsibilities are expanding to encompass a broader set of business skills. As such, Imparta helps marketers to build their credibility so that they can influence the processes and the behaviours of the wider organization, and help others to deliver on brand promises and improve the customer experience.
We focus our learning on the following marketing roles:
- Marketing Leaders
- Marketing Managers and Senior Marketing Specialists
- Marketing Executives and Assistants
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