About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Real customer insight
Does this drive your marketing?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Marketers / Junior Marketers
Those at an early stage of their marketing career will need to learn the fundamental principles of marketing and key frameworks to help them put marketing theory into practice.
Although they may lack experience, new entrants to marketing may be equally able to contribute to the pool of creative ideas that drive marketing success.
Whether they move on to develop deep analytical specialisations, craft skills or become a marketing integrator, all new marketers will benefit from a sound grounding in the topics that underpin all marketing activities.
All marketers starting out should have the early knowledge and skills to underpin their marketing careers in the following areas:
As junior marketers transition into more senior or specialist roles, they will benefit from drawing on any of the courses listed for Marketing Managers/Specialist Marketers.
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