About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Managing Change
Very few individuals or organisations are truly adept at managing change. However, much of the existing material around change management is too academic and/or complex to have a significant impact in the real world.
Imparta’s approach, on the other hand, provides participants with knowledge of – and experience in using – a focused selection of highly effective change processes and tools. It also covers selecting the right people for a change team, facilitating that team, and acting as a change coach. Participants see the impact of the techniques as they work on a real change project.
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