About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Customer Service
Providing excellent customer service is essential for any company aiming to create the customer loyalty that will led to repeat purchases, recommendations and less price-sensitive buyers.
Whilst people active in customer service usually receive training in specific situations and types of interaction, not all will have a structured view of the principles that underpin service design and delivery and the drivers of customer satisfaction.
Our courses provide both a structured view, with tools to helps managers and individuals diagnose where gaps in the service delivery process are impacting customers, so they can find ways to close these. They also cover practical aspects of customer handling such as: building a client centric view of a customer interaction cycle; using opportunities to build rapport and emotional value and, where necessary, handling customer dissatisfaction and helping the organisation to identify where products and services could be strengthened or upgraded.
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