About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
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Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Business Strategy
Our various strategy programmes are aimed at senior and middle managers who are directly involved in contributing to their business unit’s strategy development, or who need to understand it in order to align their own activities. The programmes can also be extremely relevant for those who need to analyse client strategies in order to engage in sales or other conversations at the C-level.
Imparta’s approach to strategy introduces the core theoretical concepts and analytical tools behind modern strategic thinking, and then goes beyond to provide practical experience in how to use those tools in a highly focused way. The programmes typically cover strategic diagnosis, creating strategic options (both in terms of positioning and competitive advantage), and the synthesis of a staged action plan to drive the strategy through to action. Programme modules are also available to cover the core skills of change management in support of the action plan.
The strategy programmes generally combine advanced e-Learning (including the Strategy CoPilot simulation) with skill-based workshops in order to go beyond the overly-academic approaches that typify the field.
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