About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
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Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Retail Sales
Selling skills are a major driver of conversion rates and therefore retail performance. However, retail sales staff are hard to reach through traditional training techniques. Face to face sessions are expensive given the number of people involved, and manager-led training is inconsistent. Given the high turnover in retail staff, you need a way to get them up to speed quickly and keep them there to improve average skill levels across the salesforce.
Imparta’s new retail simulations offer a perfect solution.
Based on solid learning principles, these simulation modules last from 15-30 minutes each. They include brief animations covering the principles, and then a rich, realistic “learning by doing” experience accompanied by an artificially intelligent coach. This way of learning appeals enormously to retail staff, who are often from the “Nintendo generation”.
The skills being taught can be tailored to your existing process, or can draw on Imparta’s extensive research into customer-focused selling. A typical rollout includes an overview module and additional modules that “deep dive” into each stage of the customer interaction. The simulations can be updated easily to take account of changing products and services, and can be tailored for store- or telephone-based staff.
See also Retail Sales Management.
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