About Imparta
Imparta helps companies to achieve significant and lasting improvements in sales and marketing effectiveness.
Sales Effectiveness
Rate the sales effectiveness of your own organisation.
Download free audit tool.
Global Sales Study
Is your sales force world class? How do your salespeople compare to other companies in your segment?
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
CNBC Interview
Imparta CEO, Richard Barkey, raises questions all business leaders should ask.
Service to Sales Transition
Service staff are ideally place to up-sell and cross-sell but if not handled well, the attempt can alienate customers who have primarily called over a service issue. In these courses the aim is to help service staff, particularly telephone-based staff, to transition to a more sales-orientated role.
The key skills involve identifying customer needs, including by inference from the nature of the service call, so that the customer is handled appropriately. Customised simulations can form part of the skill building.
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