XMONIC
Making account management work.
Why Imparta
When founder Richard Barkey started Imparta in 1997, the goal was to provide an antidote to an industry that was – and remains – focused on delivering events rather than results.
Sales Training
Why Sales Training Doesn’t Work…And What To Do About It.
Download White Paper.
Marketing Staff
Organisations are increasingly recognising the benefits of aligning the approaches taken by sales and marketing staff.
Although the functions should work in tandem in matching the capabilities of the organisation to the needs of customers, historically a lack of co-ordination in the way sales and marketing teams are organised, developed and rewarded has created barriers that work against the organisation’s near and long term goals.
An effective way to break down barriers between the functions and address the different mindsets and ways of operating is to cross-train salespeople and marketers, helping them to appreciate their colleague’s roles and requirements, and making collaboration easier.
Aligning these areas to work as a holistic system has to be high on the agenda for any company wishing to outperform competitors. Find out more about how Imparta helps build capability for different Marketing Roles.
Click on any of the topics below to find how we help can help marketers cover topics that will increase their ability to collaborate with sales teams:
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